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Jenni and Co - Curated

[06] PURITO SEOUL - PURE VITAMIN C SERUM 30ML

[06] PURITO SEOUL - PURE VITAMIN C SERUM 30ML

Regular price R 439.00 ZAR
Regular price Sale price R 439.00 ZAR
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A brightening and antioxidant-rich serum formulated with 5% pure ascorbic acid (Vitamin C) to even skin tone, fade dark spots, and protect against environmental damage.

Suitable for Skin Type:

  • Great for normal, combination, dry, and dull skin

  • Suitable for oily and acne-prone skin with some tolerance to actives

  • Use with caution on very sensitive or damaged barrier skin

  • Ideal for skin with hyperpigmentation, uneven tone, or sun damage

What Will It Achieve?

  • Brightens dull and tired-looking skin

  • Fades dark spots, hyperpigmentation, and post-acne scars

  • Provides antioxidant protection against environmental stressors

  • Supports collagen synthesis and improves skin texture over time

Key Ingredients:

  • Ascorbic Acid (Vitamin C, 5%) – Potent antioxidant, brightens and promotes collagen

  • Sodium Hyaluronate – Deep hydration and skin plumping

  • Niacinamide – Supports even tone and sebum regulation

  • Adenosine – Skin-smoothing and anti-aging

  • Red Ginseng Extract – Soothes and nourishes tired skin

  • Curcuma Longa (Turmeric) Root Extract – Anti-inflammatory and skin-brightening

Best Used Morning or Evening Routine?

  • Best used in the morning (AM) for antioxidant protection

  • Can be used in the evening (PM) but must be followed with barrier products

Complimented By:

  • Sunscreen (essential when using Vitamin C)

  • Hydrating toners/essences (e.g., hyaluronic acid, rice extract)

  • Niacinamide or tranexamic acid for advanced brightening

  • Barrier creams or light moisturizers to seal in hydration

Avoid Layering With:

  • AHA/BHA/PHA acids, retinol, or benzoyl peroxide in the same routine (can increase irritation or cancel each other out)

  • Avoid highly alkaline products immediately before or after

Which Step in the Routine Does It Belong?
Serum step – after toner and before moisturizer

Caution (Things to Be Aware Of):

  • Store in a cool, dark place – Vitamin C oxidizes quickly

  • Use within 3 months of opening for full potency

  • Slight tingling upon application is normal; if stinging persists, discontinue use

  • Always follow with sunscreen in the morning

Instructions (How to Use):

  1. After toner, apply 1–2 pumps to clean, dry skin

  2. Gently pat until absorbed, avoiding the eye area

  3. Follow with a moisturizer and broad-spectrum SPF (AM)

  4. Start with 2–3 times per week, then increase frequency as tolerated

 

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