[02] ANUA - RICE ENZYME BRIGHTENING CLEANSING POWDER

A gentle, water-activated enzymatic cleansing powder designed to exfoliate, brighten, and purify the skin without irritation. The Rice Enzyme Brightening Cleansing Powder transforms into a soft, creamy foam that removes impurities, smooths texture, and reveals a softer, more radiant complexion. Powered by finely milled rice powder and natural enzymes, it helps buff away dead skin cells while maintaining the skin’s moisture barrier — making it ideal for daily or alternate-day gentle exfoliation.

Texture
Fine powder that turns into a velvety, creamy foam when mixed with water. Provides gentle exfoliation without harsh granules or irritation.

Skin Type
✓ All skin types
✓ Especially beneficial for dull, uneven, textured, or sensitive skin
✓ Great for those wanting a gentle exfoliant suitable for frequent use

Key Ingredients

• Rice Powder: Softly exfoliates, brightens, and smooths the complexion while providing vitamins and amino acids.

• Papain (Papaya Enzymes): Dissolves dead skin cells and congestion without abrasion.

• Niacinamide: Brightens skin tone, refines pores, and strengthens the barrier.

• Oryza Sativa Bran Extract: Rich in antioxidants and nutrients to soften and nourish the skin.

• Hyaluronic Acid: Provides hydration and maintains skin suppleness during exfoliation.

How to Use
Dispense a small amount of powder into wet hands.
Rub hands together to create a creamy foam.
Gently massage onto the face in circular motions, avoiding the eye area.
Rinse thoroughly with lukewarm water.
Use 3–5 times per week or daily if tolerated.

Benefits
✨ Gently exfoliates without irritation
🌾 Brightens dull, uneven skin tone
💧 Hydrates while exfoliating — non-stripping
🌿 Refines texture and smooths skin
🌸 Reveals a soft, radiant, polished complexion

Brand Story
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A brand inspired by traditional Korean beauty rituals, focusing on natural grains, enzymes, and pure formulations that deliver gentle but effective brightening and smoothing results. The rice enzyme philosophy emphasizes harmony, softness, and daily renewal for naturally glowing skin.