[01] HOUSE OF HUR - PURIFYING CLEANSING BALM 50ML

A luxurious, skin-loving cleansing balm designed to melt away makeup, sunscreen, excess oil, and impurities while keeping the skin soft, hydrated, and balanced. The HOUSE OF HUR Purifying Cleansing Balm transforms from a smooth balm into a silky oil, providing a deep yet gentle cleanse without disrupting the skin barrier. Formulated with nourishing botanical oils and calming ingredients, it leaves the skin clear, refreshed, and velvety smooth — perfect for daily double cleansing.

Texture
Soft sorbet-like balm that melts instantly into a lightweight cleansing oil. Emulsifies into a milky texture when mixed with water and rinses off completely without residue or greasiness.

Skin Type
✓ All skin types
✓ Ideal for dry, sensitive, combination, or acne-prone skin
✓ Suitable for those who double cleanse or wear daily sunscreen/makeup

Key Ingredients

• Rice Bran Oil: Gently dissolves makeup and impurities while nourishing and brightening the skin.

• Olive Fruit Oil: Provides deep moisture and supports a healthy lipid barrier.

• Centella Asiatica Extract: Calms irritation and reduces redness.

• Green Tea Extract: Antioxidant-rich ingredient that soothes and protects the skin from environmental stress.

• Vitamin E (Tocopherol): Enhances softness and helps strengthen the skin barrier.

How to Use
Scoop a small amount with the spatula and apply to dry skin.
Massage gently in circular motions to dissolve makeup and impurities.
Add water to emulsify into a milky texture and rinse thoroughly.
Follow with a water-based cleanser to complete your double-cleansing routine.

Benefits
🧼 Removes waterproof makeup and sunscreen effortlessly
🌿 Calms and soothes sensitive skin
💧 Hydrates while cleansing — non-stripping
✨ Leaves skin soft, smooth, and refreshed
🧴 Perfect first cleanse for daily routines

Brand Story
HOUSE OF HUR is a modern Korean beauty brand focused on clean, elegant, and skin-friendly formulations. Known for its gentle approach and sensorial textures, the brand designs products that enhance natural beauty while supporting healthy skin. With thoughtful ingredient choices and minimalist philosophy, House of Hur creates everyday essentials that feel both luxurious and effective.