{"product_id":"06-purito-seoul-pure-vitamin-c-serum-30ml","title":"[06] PURITO SEOUL - PURE VITAMIN C SERUM 30ML","description":"\u003cp\u003e\u003cspan\u003eA brightening and antioxidant-rich serum formulated with 5% pure ascorbic acid (Vitamin C) to even skin tone, fade dark spots, and protect against environmental damage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"267\" data-end=\"299\"\u003e\u003cstrong data-start=\"267\" data-end=\"297\"\u003eSuitable for Skin Type:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"302\" data-end=\"609\"\u003e\n\u003cli data-start=\"302\" data-end=\"371\"\u003e\n\u003cp data-start=\"304\" data-end=\"371\"\u003eGreat for \u003cstrong data-start=\"314\" data-end=\"324\"\u003enormal\u003c\/strong\u003e, \u003cstrong data-start=\"326\" data-end=\"341\"\u003ecombination\u003c\/strong\u003e, \u003cstrong data-start=\"343\" data-end=\"350\"\u003edry\u003c\/strong\u003e, and \u003cstrong data-start=\"356\" data-end=\"364\"\u003edull\u003c\/strong\u003e skin\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"374\" data-end=\"454\"\u003e\n\u003cp data-start=\"376\" data-end=\"454\"\u003eSuitable for \u003cstrong data-start=\"389\" data-end=\"397\"\u003eoily\u003c\/strong\u003e and \u003cstrong data-start=\"402\" data-end=\"416\"\u003eacne-prone\u003c\/strong\u003e skin with some tolerance to actives\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"457\" data-end=\"527\"\u003e\n\u003cp data-start=\"459\" data-end=\"527\"\u003eUse with caution on \u003cstrong data-start=\"479\" data-end=\"497\"\u003every sensitive\u003c\/strong\u003e or \u003cstrong data-start=\"501\" data-end=\"520\"\u003edamaged barrier\u003c\/strong\u003e skin\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"530\" data-end=\"609\"\u003e\n\u003cp data-start=\"532\" data-end=\"609\"\u003eIdeal for skin with \u003cstrong data-start=\"552\" data-end=\"573\"\u003ehyperpigmentation\u003c\/strong\u003e, \u003cstrong data-start=\"575\" data-end=\"590\"\u003euneven tone\u003c\/strong\u003e, or \u003cstrong data-start=\"595\" data-end=\"609\"\u003esun damage\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"618\" data-end=\"665\"\u003e\u003cstrong data-start=\"618\" data-end=\"663\"\u003eWhat Will It Achieve?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"668\" data-end=\"934\"\u003e\n\u003cli data-start=\"668\" data-end=\"713\"\u003e\n\u003cp data-start=\"670\" data-end=\"713\"\u003e\u003cstrong data-start=\"670\" data-end=\"683\"\u003eBrightens\u003c\/strong\u003e dull and tired-looking skin\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"716\" data-end=\"788\"\u003e\n\u003cp data-start=\"718\" data-end=\"788\"\u003eFades \u003cstrong data-start=\"724\" data-end=\"738\"\u003edark spots\u003c\/strong\u003e, \u003cstrong data-start=\"740\" data-end=\"761\"\u003ehyperpigmentation\u003c\/strong\u003e, and \u003cstrong data-start=\"767\" data-end=\"786\"\u003epost-acne scars\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"791\" data-end=\"862\"\u003e\n\u003cp data-start=\"793\" data-end=\"862\"\u003eProvides \u003cstrong data-start=\"802\" data-end=\"828\"\u003eantioxidant protection\u003c\/strong\u003e against environmental stressors\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"865\" data-end=\"934\"\u003e\n\u003cp data-start=\"867\" data-end=\"934\"\u003eSupports \u003cstrong data-start=\"876\" data-end=\"898\"\u003ecollagen synthesis\u003c\/strong\u003e and improves skin texture over time\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"943\" data-end=\"968\"\u003e\u003cstrong data-start=\"943\" data-end=\"966\"\u003eKey Ingredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"971\" data-end=\"1394\"\u003e\n\u003cli data-start=\"971\" data-end=\"1062\"\u003e\n\u003cp data-start=\"973\" data-end=\"1062\"\u003e\u003cstrong data-start=\"973\" data-end=\"1006\"\u003eAscorbic Acid (Vitamin C, 5%)\u003c\/strong\u003e – Potent antioxidant, brightens and promotes collagen\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1065\" data-end=\"1126\"\u003e\n\u003cp data-start=\"1067\" data-end=\"1126\"\u003e\u003cstrong data-start=\"1067\" data-end=\"1089\"\u003eSodium Hyaluronate\u003c\/strong\u003e – Deep hydration and skin plumping\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1129\" data-end=\"1190\"\u003e\n\u003cp data-start=\"1131\" data-end=\"1190\"\u003e\u003cstrong data-start=\"1131\" data-end=\"1146\"\u003eNiacinamide\u003c\/strong\u003e – Supports even tone and sebum regulation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1193\" data-end=\"1242\"\u003e\n\u003cp data-start=\"1195\" data-end=\"1242\"\u003e\u003cstrong data-start=\"1195\" data-end=\"1208\"\u003eAdenosine\u003c\/strong\u003e – Skin-smoothing and anti-aging\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1245\" data-end=\"1307\"\u003e\n\u003cp data-start=\"1247\" data-end=\"1307\"\u003e\u003cstrong data-start=\"1247\" data-end=\"1270\"\u003eRed Ginseng Extract\u003c\/strong\u003e – Soothes and nourishes tired skin\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1310\" data-end=\"1394\"\u003e\n\u003cp data-start=\"1312\" data-end=\"1394\"\u003e\u003cstrong data-start=\"1312\" data-end=\"1353\"\u003eCurcuma Longa (Turmeric) Root Extract\u003c\/strong\u003e – Anti-inflammatory and skin-brightening\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1403\" data-end=\"1451\"\u003e\u003cstrong data-start=\"1403\" data-end=\"1449\"\u003eBest Used Morning or Evening Routine?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1454\" data-end=\"1601\"\u003e\n\u003cli data-start=\"1454\" data-end=\"1518\"\u003e\n\u003cp data-start=\"1456\" data-end=\"1518\"\u003eBest used in the \u003cstrong data-start=\"1473\" data-end=\"1489\"\u003emorning (AM)\u003c\/strong\u003e for antioxidant protection\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1521\" data-end=\"1601\"\u003e\n\u003cp data-start=\"1523\" data-end=\"1601\"\u003eCan be used in the \u003cstrong data-start=\"1542\" data-end=\"1558\"\u003eevening (PM)\u003c\/strong\u003e but must be followed with barrier products\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1610\" data-end=\"1635\"\u003e\u003cstrong data-start=\"1610\" data-end=\"1633\"\u003eComplimented By:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1638\" data-end=\"1894\"\u003e\n\u003cli data-start=\"1638\" data-end=\"1688\"\u003e\n\u003cp data-start=\"1640\" data-end=\"1688\"\u003e\u003cstrong data-start=\"1640\" data-end=\"1653\"\u003eSunscreen\u003c\/strong\u003e (essential when using Vitamin C)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1691\" data-end=\"1762\"\u003e\n\u003cp data-start=\"1693\" data-end=\"1762\"\u003e\u003cstrong data-start=\"1693\" data-end=\"1722\"\u003eHydrating toners\/essences\u003c\/strong\u003e (e.g., hyaluronic acid, rice extract)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1765\" data-end=\"1828\"\u003e\n\u003cp data-start=\"1767\" data-end=\"1828\"\u003e\u003cstrong data-start=\"1767\" data-end=\"1801\"\u003eNiacinamide or tranexamic acid\u003c\/strong\u003e for advanced brightening\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1831\" data-end=\"1894\"\u003e\n\u003cp data-start=\"1833\" data-end=\"1894\"\u003e\u003cstrong data-start=\"1833\" data-end=\"1851\"\u003eBarrier creams\u003c\/strong\u003e or light moisturizers to seal in hydration\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1903\" data-end=\"1932\"\u003e\u003cstrong data-start=\"1903\" data-end=\"1930\"\u003eAvoid Layering With:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1935\" data-end=\"2136\"\u003e\n\u003cli data-start=\"1935\" data-end=\"2069\"\u003e\n\u003cp data-start=\"1937\" data-end=\"2069\"\u003e\u003cstrong data-start=\"1937\" data-end=\"1958\"\u003eAHA\/BHA\/PHA acids\u003c\/strong\u003e, \u003cstrong data-start=\"1960\" data-end=\"1971\"\u003eretinol\u003c\/strong\u003e, or \u003cstrong data-start=\"1976\" data-end=\"1996\"\u003ebenzoyl peroxide\u003c\/strong\u003e in the same routine (can increase irritation or cancel each other out)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2072\" data-end=\"2136\"\u003e\n\u003cp data-start=\"2074\" data-end=\"2136\"\u003eAvoid highly \u003cstrong data-start=\"2087\" data-end=\"2108\"\u003ealkaline products\u003c\/strong\u003e immediately before or after\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cstrong data-start=\"2145\" data-end=\"2193\"\u003eWhich Step in the Routine Does It Belong?\u003c\/strong\u003e\u003cbr data-start=\"2193\" data-end=\"2196\"\u003e\u003cstrong data-start=\"2198\" data-end=\"2212\"\u003eSerum step\u003c\/strong\u003e\u003cspan\u003e – after toner and before moisturizer\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2258\" data-end=\"2299\"\u003e\u003cstrong data-start=\"2258\" data-end=\"2297\"\u003eCaution (Things to Be Aware Of):\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"2302\" data-end=\"2564\"\u003e\n\u003cli data-start=\"2302\" data-end=\"2366\"\u003e\n\u003cp data-start=\"2304\" data-end=\"2366\"\u003eStore in a \u003cstrong data-start=\"2315\" data-end=\"2335\"\u003ecool, dark place\u003c\/strong\u003e – Vitamin C oxidizes quickly\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2369\" data-end=\"2424\"\u003e\n\u003cp data-start=\"2371\" data-end=\"2424\"\u003eUse within \u003cstrong data-start=\"2382\" data-end=\"2394\"\u003e3 months\u003c\/strong\u003e of opening for full potency\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2427\" data-end=\"2512\"\u003e\n\u003cp data-start=\"2429\" data-end=\"2512\"\u003eSlight tingling upon application is normal; if stinging persists, discontinue use\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2515\" data-end=\"2564\"\u003e\n\u003cp data-start=\"2517\" data-end=\"2564\"\u003eAlways \u003cstrong data-start=\"2524\" data-end=\"2549\"\u003efollow with sunscreen\u003c\/strong\u003e in the morning\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2916\" data-end=\"2951\"\u003e\u003cstrong data-start=\"2916\" data-end=\"2949\"\u003eInstructions (How to Use):\u003c\/strong\u003e\u003c\/p\u003e\n\u003col data-start=\"2954\" data-end=\"3212\"\u003e\n\u003cli data-start=\"2954\" data-end=\"3010\"\u003e\n\u003cp data-start=\"2957\" data-end=\"3010\"\u003eAfter toner, apply \u003cstrong data-start=\"2976\" data-end=\"2989\"\u003e1–2 pumps\u003c\/strong\u003e to clean, dry skin\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3013\" data-end=\"3066\"\u003e\n\u003cp data-start=\"3016\" data-end=\"3066\"\u003eGently pat until absorbed, avoiding the eye area\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3069\" data-end=\"3135\"\u003e\n\u003cp data-start=\"3072\" data-end=\"3135\"\u003eFollow with a \u003cstrong data-start=\"3086\" data-end=\"3101\"\u003emoisturizer\u003c\/strong\u003e and \u003cstrong data-start=\"3106\" data-end=\"3133\"\u003ebroad-spectrum SPF (AM)\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3138\" data-end=\"3212\"\u003e\n\u003cp data-start=\"3141\" data-end=\"3212\"\u003eStart with \u003cstrong data-start=\"3152\" data-end=\"3174\"\u003e2–3 times per week\u003c\/strong\u003e, then increase frequency as tolerated\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Jenni and Co - Curated","offers":[{"title":"Default Title","offer_id":54508050579529,"sku":"PRT-06-PUREVITC-30-V","price":439.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0634\/4520\/5065\/files\/purito__pure_vitamin_c_serum-_-1657782753.webp?v=1748926660","url":"https:\/\/jenniandco.shop\/en-na\/products\/06-purito-seoul-pure-vitamin-c-serum-30ml","provider":"Jenni and Co","version":"1.0","type":"link"}